Who We Are

Based in New York & Los Angeles, EPL is a premier media buying service and technology company specializing in Out-Of-Home (OOH) advertising.

Powered by “Telos” - our proprietary ad tech platform, we streamline our entire planning process and utilize data backed insights to inform our buys.

By utilizing this streamlined approach of aggregating inventory/data, we are able to make planning both more efficient and targeted while offering reduced rates on inventory.

Ethos. Pathos. Logos.

First coined by Aristotle, EPL refers to the three primary modes of persuasion. Ethos appealing to credibility, Pathos appealing to emotions, and Logos appealing to reason. 

Like any sound appeal, at EPL we believe a successful OOH campaign is no different from a well-planned proposition and must too appeal to a consumer’s ethos, pathos, and logos. After all, advertising is just that – a mode of persuasion persuasive in nature. 

ethos

Nothing screams brand credibility like a giant billboard.   In turn, OOH has the ability to give newer brands instant validity while helping established brands retain it. On the buying side, ethos is just as important and EPL prides itself on being a transparent partner interested in long term client relationships.  

pathos

With our everyday lives becoming more and more entrenched on mobile screens, it is hard for brands to build meaningful connections. OOH is the only media format that’s literally larger than life and when done correctly, able to dynamically connect with consumer’s emotions unlike any other media format. In addition to high impact traditional OOH placements, this appeal to passion is even more-so exemplified in DOOH and Experiential.

logos

Though the oldest form of Advertising, OOH has come a long way since the days of Aristotle. OOH is no longer an arbitrary methodology but instead has evolved into a sophisticated data driven process. Additionally, with attribution-based measurement, we can now quantify results and prove success.