Telos by EPL, the most sophisticated way to plan & buy OOH

 

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The most efficient way to plan outdoor media, Telos, powered by EPL Media - streamlines the entire OOH planning process while enriching it with data backed insights. In essence, it is designed to not only make planning easier but also more granular. Through Telos, EPL is able to offer an unrivaled full service solution to all OOH media planning and buying at both a national and local level.
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Streamlined Cadence

  • Pre-Planning

    Telos aggregates all vendor inventory into one easy to use map and grid. Photos and planning metrics such as: CPM, TRP, Price, Frequency, Media Format, Direction, etc auto-populate in the UI to allow for more efficient planning.

  • Planning + Buying

    Telos has the ability to layer on advanced targeting metrics via unique heat maps. This allows for us to get as granular as possible in targeting and helps ensures demo requirements are met. From here, we leverage our scale and relationships to get wholesale rates from media owners

  • Post Campaign

    Our data driven approach does not end in the planning and buying stages but extends to post campaign as well. Our software automates the POP process and implements attribution based reporting to measure campaign success.

 

Telos Advantage

  • Targeting

    Through multiple unique API’s, Telos allows users to get as granular as possible with OOH targeting. These data driven insights include:

    Race/Ethnicity Heat Maps

    Socio-Economic Heat Maps

    Geographic Points-of-Interest

    • Ex. directionals / conquesting

  • Attribution Based Reporting

    Outdoor advertising is no longer non-verifiable. We now have the ability to measure campaigns and quantify success leveraging mobile device ID’s and Telos’ geofencing technology.

    In other words, we can identify in groups those who have been exposed (aided) and not exposed (un-aided) to a given campaign and from their physical and online movements determine what impact the campaign had on consumer behavior.

  • Modernized Planning

    Outdoor advertising is a very fragmented industry with hundreds of vendors nationwide. Telos bridges this gap with the click of button by aggregating inventory/data from multiple vendor’s .

    Telos also allows users to manually (drive boards) to ensure photos/reads are accurate and custom map views that with a click of a button can be exported to customized proposals in form of: PDF/PPT, Grid, Map

  • Restricted Categories Compliancy

    Regarding categories such as: cannabis, alcohol, and gaming - OOH compliancy is a major necessity and we have the perfect solution.

    Telos is home to a specialized compliancy tool that sets specific compliancy parameters. By collecting real-time POI data from Google, Four Square, and Yellow Pages we can verify compliancy for every unit and ensure safety.